So, you've made the decision to use the Remove'em tool to help you with your link removal efforts, what do you do next?
Choosing your account:
- The Remove'em self service accounts come in two forms: One-time fee and subscription. When you add a website to our platform, you will be prompted to select which one of these account types you wish to have. There are only a few differences between these accounts, and all other functionality remains the same:
- Price: The one-time account is $249, while the subscription account is $99/month.
- Data: The subscription account updates each month with any new link data available for your website. The one-time account pulls data when the account is created, and you have the option to "refresh" your data at anytime for $99
- Uploads: The one-time account allows you to upload a single CSV file with any additional links, and subsequent uploads are available for a $50 fee. The subscription account is not limited.
- The subscription account is the best choice if you plan on using Remove'em to monitor and manage your backlink profile and disavow file on an ongoing basis. This is our recommended approach, as it helps ensure you are aware of any new incoming links to your site, and allows you to easily request removal or update your disavow file with any new offensive links.
- The one-time account is helpful if you just want to get through a link cleanup and reconsideration request, and don't care to actively monitor your backlink profile, or if you only plan to audit your backlink profile on a less frequent basis.
Setting up the account:
- Once you have added your site to your account, you should immediately upload the CSV with your latest links from Google Webmaster Tools. This will help ensure you have a comprehensive list of your incoming links.
- You should further consider uploading any links that you may have in reports from past SEO link development efforts. Remember, if you did not choose the subscription option for your account, you only get one free upload with your account, so you might consider merging these reports together to save on some costs. Subscription accounts are not limited for uploading CSVs.
- You should also add an email address such as "firstname.lastname@example.org" or "email@example.com" to use as the send from address. This helps to alleviate any concerns that you have the authority to request link removals, and setting up a separate inbox can help with managing webmaster responses.
- Once you have uploaded all of your links, our system generally needs 24 hours to check the status of each of the links and collect additional information such as anchor text, IP address, and contact information.
- Please note, that Remove'em automatically limits the data to one link per domain with Remove'em data. This is to help prevent contacting a single webmaster multiple times. Remove'em limits the data to 10 links per domain with the upload feature, and it will not upload any duplicates of links that are already in our system.
Analyzing your links:
- You should then go through all of your links in Remove'em and begin ignoring or disavowing the links based upon whether it is a link you should keep or remove. Alternatively, you can use the REVIEW DOMAINS view to mark entire domains (multiple links) as BAD (disavow), GOOD (ignore), or UNSURE (revisit at a later time).
- Generally speaking, you want to remove any links with manipulative anchor text (commercial keywords), and ignore those links with brand anchor text (your domain name, url, or brand name) or other non-commercial anchor text (click here, buy now, visit site, etc.).
- We also recommend that you use the search feature to go ahead and disavow any links from SEO directories or article syndication sites. A quick way to find some of these is to use the domain search feature and search for words like "directory", "article", "seo", "links", and similar terms.
- We also recommend that you sort the links by IP address to identify if there are multiple links on the same IP, as this can be indicative of a form of link network.
- Once you have flagged your bad links for disavow, you should then go ahead and upload this disavow list to Google Webmaster Tools, and begin your outreach efforts on all of the links that you have disavowed.
- Simply click the highlighted email icon or contact form icon next to the link you want to remove to send your letter to the webmaster. Alternatively, if you have analyzed your domains via REVIEW DOMAINS, you can go to the CONTACT DOMAINS view to easily contact each site that you have selected as BAD for removal / no-follow.
- The email icon may bring up several email addresses found by our system. Generally, those email addresses at the top are more reliable. If an email address is not found, we recommend clicking the contact form icon to open a contact form found on the site, and copy/paste the template you wish to use.
- We recommend you start with the first template, and we further suggest the "Mixed 1" template. If you do not like any of our templates, we do offer the ability for you to have a custom template for a small fee. The templates available have proven to be successful, and apply to the majority of removal requests.
- After a week, we recommend sending the "Mixed 2" template to those links that are still live, and continue in this fashion with emails of escalating tone.
- You can use the notes feature for any links where webmasters are requesting ransoms, and note the request and if you made any payments. This is helpful for tracking those links, and for revisiting ransom requests you may have ignored if Google advises you need to continue your efforts.
- Remove'em will check each of the links nightly to see if they have been removed, no-followed, or if the page/site is no longer found. You should see the status update as the links are checked.
Filing a Reconsideration Request:
- We generally recommend that you continue your outreach efforts until you have removed at least 40% of the links targeted, and then prepare your reconsideration request to Google.
- You can then do an export of your data from Remove'em and upload into a Google document to include with your reconsideration request. We typically recommend that you remove the links that were ignored (by using the filter option in Excel), prior to uploading in the Google doc.
- We further suggest that you use the Public Report feature and include a link to the Public Report in your reconsideration request.
- By following this process, you should be able to accomplish everything you need to pass a reconsideration request.
- There are occasions where Google will deny your reconsideration request, at which point you should continue your link outreach efforts and possibly consider paying any ransoms that you may have previously ignored. Often times, it may be worth considering revisiting some of the links you may have ignored, especially if the anchors were blends of your brand and commercial terms. Lastly, you should add more link data to your account if you have not already done so, to gather this data, follow our guide on how to add link data from your Google Webmaster Tools account here.
Best of luck with your efforts. If you find that you are in need of assistance, Remove'em does offer assisted link removals to coach you through the process and full-service link removals to give you a hands-off approach.
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